a. Jesus taught self-love is a virtue--"thou shalt love thy neighbor as thyself." But they are forced to misunderstand His command. The fundamental error of the natural immortality of the soul throws all their views of righteousness by faith badly out of focus.
b. Jesus taught that love of self is a virtue, a necessary pre-condition to loving others. Self-love strongly emphasized and extremely popular. Love of self and proper self-respect confused.
c. Jesus taught that the converted person will love his neighbor as before conversion he found it natural to love self. Only when self is crucified with Christ can men have a true sense of self-worth. This takes place when self-love, the central pillar of Satan's kingdom, is expelled from the soul.